What is SEO and How Does it Work?
Blog | LeMay Consulting
With an ever-increasing number of websites and pages of content online, standing out from the crowd may seem impossible and frustrating. How can a company’s website gain any attention or attract new clients when a simple Google search generates tens of thousands of results per second? Simply having a great website is not enough to gain traffic; the key to standing out lies in developing a strong, dynamic SEO marketing strategy.
SEO Definition
As an abbreviation for “Search Engine Optimization,” SEO revolves around building brand awareness and growing a client base through organic search results. Websites may rank higher on a search engine’s results page through different marketing tools including a keyword strategies and new, creative digital content.
Why is SEO Important in a Digital Marketing Strategy?
Visibility is the most important feature of successful business practices. Even with a top-notch, innovative business plan, it cannot be effective without visibility. For this reason, the role of SEO in digital marketing cannot be understated. Unfortunately, there is no template or step-by-step guide to understanding search engine algorithms and how to rank higher. There are, however, a few strategies that are crucial to any successful SEO digital marketing campaign.
First, keywords are commonly searched phrases within a company’s niche. By finding the balance between using relevant, popular keywords and avoiding oversaturating content, the right keywords are crucial to an effective campaign. At LeMay Consulting, our SEO experts utilize high-quality research software and market research techniques with a thorough understanding of cautionary words.
Another useful strategy for an SEO campaign is backlinking. This type of SEO marketing takes time and requires building a reputable brand and website. When external websites link to a brand’s website, search engines view this as a sign of credibility. While this can take time, the key to backlinking is a consistent, powerful, and transparent stream of content.
Content is the heart and soul of any website. Well-written, innovative, and branded content will not only improve SEO scores, but also increase the likelihood of a viewer staying on a website and builds trust from the first contact with a customer. Content is everything, and must be backed by extensive research and planning to be successful and boost SEO.
How Can LeMay Consulting Help?
At LeMay Consulting, we pride ourselves on utilizing the most beneficial research software and keeping a brand’s goals at the heart of everything we put into their digital presence. Our consultants are highly skilled in market research, building credibility through a balance of professionalism and personality, and have a knack for writing content that suits individual brand voices while remaining engaging and honest. We understand that SEO is crucial to visibility, and visibility is crucial to running a successful business. Backed by extensive research experience and knowledge of the SEO-sphere, LeMay Consulting has the tools to make any business stand out from the crowd. To learn more about how we turn clicks into loyal clients through knowledge of SEO applications or to schedule a FREE 15-minute consultation, give us a call at (651) 895-5554 or contact us online.